I have plenty of close friends who simply don't get
Twitter. You can see their faces visibly glaze over like a Krispy Kreme doughnut when you explain how incredible it is that people can tell their friends what they're doing in 140 characters or less.
The concept may be hard to grasp, but it's actually another, less publicized feature of Twitter that will really be a game changer. That feature is
Twitter Search and it's something that could eventually rise to challenge - albeit indirectly - Google's dominance in the search space.

Search engines - and Google in particular - have become ingrained into the Web surfing consciousness of the online masses. Finding anything from a video clip to a legal document is both quick and easy and the quality and accuracy of search engine results seem to be improving all the time.
Google has gone a step further - adding
news content,
book and magazine content and
e-commerce products. Everything, it seems, is now searchable.
So how could a young upstart like Twitter possibly challenge the dominance of Google? The answer, is two-fold. Time and people.
Let's start with time. In a world that's constantly changing, time plays a critical role in our information consumption. That's why newspaper websites update news headlines throughout the day because if they didn't, they simply couldn't compete.
While Google does attach some importance to time (it's news results update frequently throughout the day), its main emphasis is on quality, authority and relevance. That's why pages on Wikipedia rank so high in many Google searches - such as "
recession" for example.
Twitter search is a little different in that it allows you to search all the Twitter conversations that are happening - in
real time. That's an extremely powerful concept that offers a whole new value proposition to a Google search.
I can track conversations about breaking news stories on literally a minute-by-minute basis which is something that Google can't deliver on. Brands have the ability to track in real-time what people are saying about them - both good and bad - and that can be incredibly helpful from a reputation management standpoint. I can track new product announcements, or new concert dates, or local news stories, or....well, you get the picture. So as you can see, real-time is important.
The second element is people. Google is incredible, but it's a computer driven algorithm. A mathematical equation that points to web sites created by people, but via a set of results driven by a machine.
With Twitter, you're searching hundreds of thousands of real, human conversations. It's like an incredible array of links, reviews, commentary and recommendations from 100 per cent homo sapiens....from all over the world. This is an incredibly powerful way of finding content through a network of millions of individual editors who are contributing to the twitter community. A human powered search engine.
There's clearly room for both Twitter and Google to co-exist peacefully together because they both offer unique value to consumers. But the rise of Twitter could herald in a new era of social search where people rely more and more on social networks to find content than on computer-driven search engines.
Twitter's problem right now is making money. It needs to find a business model that brings in the bacon, and doesn't alienate its users. Google was in the same position when it was still wearing short trousers and it rolled-out
Ad-Sense - its paid-for search product. This turned out to be one of the most brilliant revenue driving models in recent memory, and if Twitter can find an equivalent model.....well it should make for interesting times.
NOTE: Taking a break from video clips this week because I don't want the format to get stale. They will return in the future, so enjoy the silence while you can!