To deny that newspapers are in trouble would be like saying that Bernie Madoff scored "somewhat aggressive" in a "What kind of investor are you?" financial quiz.
The publishing industry has been one of the most lucrative money-making vehicles of the last century, but amid a backdrop of collapsing ad markets and content saturation the printing-presses no longer seem to be dripping with gold.
Take the New York Times, for example. After seeing its revenue streams disappear down the toilet The Gray Lady is experimenting with different distribution channels, but its latest project - The Times Reader 2.0 - is actually rather nice.
This downloadable application allows you to read the daily edition of the newspaper with the main 12-15 stories being free and the rest available on a paid-for subscription basis. The experience is really impressive and the way the content is laid-out is simply a joy to read and far superior to any Web site.
Another advantage is that each day's content downloads quietly in the background when you're connected to the Internet, which means you can read each article off-line without worrying about a Web connection.
Check out the video above for a full walk-through.
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