Solution: Use Twitter Search to see what's being discussed in the community....right now
Have you ever wondered how people who you've never heard of before are able to find you on Twitter?
Well the answer is Twitter Search - a somewhat hidden service that allows users to see what's being discussed in real time.
You can search for a keyword, a phrase, a name or even a brand and Twitter will return a list of Tweets that contain your search query. This is a great way for finding like-minded people and joining in debates around specific topics that you might be interested in.
This feature is also being leveraged by brands to enhance their customer service offerings. Many big brands monitor Twitter for conversations containing their brand name, and will often reply to individual Twitterers. This happened to me just recently when I left a tongue-in-cheek Tweet about an advertisement I saw for a "Flower Cupcake" from 1-800 Flowers. Within 12 hours I'd received a Twitter reply from an account named "1-800-Flowers", which just goes to show how seriously companies are starting to take the social media phenomenon.
See the video above for a full walk-through.